How does design create meaning?
Content and form have a special relationship in graphic design. This connection is particularly evident in book design. From the font and layout to the paper and binding – everything influences how we perceive a book and read its contents. Design thus plays a key role in generating meaning.
Using examples from his own practice as a designer, Michael Hübner explores this relationship in his lecture at the Liechtenstein School of Art. He focuses in particular on nature and our relationship with it today. How can we reflect this in our designs and make it tangible through the physical presence of printed formats?
Michael Hübner lives and works as a graphic designer in Basel. Since 2016, he has been running Studio HübnerBraun with Tina Braun, which specialises in visual brand identities, exhibition design and editorial design, both analogue and digital.
Date: 27 January 2026
Time: 5.30 p.m.
Location: Liechtenstein Art School, Laboratory
Cost: No advance registration required. Admission free.
